Ryan Alpert joins SHŌ Podcast before Georgia Tech football season

Georgia Tech athletics chief Ryan Alpert appears in a special SHŌ Podcast episode released ahead of the 2026 football season, discussing the program’s momentum, NIL, revenue sharing and the school’s broader athlete-development strategy. The conversation also highlights Georgia Tech’s growing commercial push, including sold-out concerts at Bobby Dodd Stadium and a $90 million performance center.

Why it matters: - Georgia Tech is trying to turn on-field success into a broader sports business story. - Ryan Alpert’s comments connect football momentum, athlete development and revenue generation to the program’s long-term positioning. - The episode also spotlights how Georgia Tech is framing itself to athletes and families as a destination that extends beyond football.

What happened: - THE SHŌ PODCAST released a special conversation with Ryan Alpert, Georgia Tech’s vice president and director of athletics. - The episode is available on THE SHŌ PODCAST’s YouTube channel and through SHŌ Media. - The episode was recorded at Georgia Tech and hosted by Harie Robinson Jr., former Georgia Tech wide receiver and president of SHŌCASE Brands, and Jamal Lewis, CEO and founder of SHŌCASE Brands and a Super Bowl XXXV champion and former NFL All-Pro running back. - SHŌ Media produced the episode under the direction of Dominic Fondon.

The details: - Alpert discusses Georgia Tech Football’s momentum under head coach Brent Key after a nine-win 2025 season. - Georgia Tech finished the 2025 season ranked No. 7 nationally and earned its first Top 25 finish since 2014. - Alpert also addresses Georgia Tech’s 11 Power Four-opponent schedule. - The episode covers offensive coordinator George Godsey and DeAndre Hopkins joining the staff as assistant wide receivers coach. - During 2025-26, Bobby Dodd Stadium at Hyundai Field hosted three sold-out concerts, including one Chris Brown show and two Bruno Mars shows. - Those concerts generated a multimillion-dollar revenue lift. - Alpert discusses NIL, revenue sharing and the revenue needed to support Georgia Tech’s 17-sport portfolio. - All 17 Georgia Tech athletics programs earned team GPAs of 3.0 or higher during Fall 2025. - The episode highlights the $90 million Thomas A. Fanning Student-Athlete Performance Center and its focus on sports science, nutrition, recovery and athlete optimization. - Alpert recognizes the SHŌCASE Athlete Ecosystem’s focus on athletic development, education, mentorship and life preparation. - Alpert said, “I think you guys are doing more than just football,” and added that the platform helps young people prepare for life’s challenges. - The conversation also touches on former-player engagement and Georgia Tech’s opportunity to become “Atlanta’s college sports program.”

Between the lines: - Georgia Tech is signaling that athletics success now depends on more than wins and losses. - The program is linking football, academics, facilities, media, and event revenue into one strategy. - SHŌCASE is using the interview to position its athlete ecosystem as complementary to college athletics leadership and life-skills development. - Robinson said the conversation gave athletes, families and Atlanta a transparent look at the leadership shaping Georgia Tech Athletics. - Lewis said Alpert’s perspective gives players, families and former athletes a clearer understanding of what Georgia Tech is building.

What's next: - The episode is now available for viewers on YouTube and SHŌ Media. - Georgia Tech will head into its 2026 football season with a message centered on sustained competitiveness, athlete support and expanded revenue generation. - The program’s next challenge is turning the momentum from 2025 into a longer-term brand and business advantage.

The bottom line: - Georgia Tech is presenting athletics as a 40-year decision, not a short-term roster choice, and SHŌ Podcast is helping amplify that message.